Always Discreet™ Voted Product of the Year for Bladder Protection

 Always Discreet™ Voted Product of the Year for Bladder Protection by Consumers & Granted Good Housekeeping Seal


Always Discreet™ Bladder Leak Protection Recognized with Three Industry Credentials Just Six Months after Launch

Business Wire 



Bladder leaks merit top-notch protection, and that’s what Always Discreet offers women with sensitive bladders with its line of pads, liners and underwear. Now backed by the Good Housekeeping Seal1 and named Product of the Year in the bladder protection category2, Always, the global leader in feminine care, has proven that the Always Discreet line of products can be trusted to provide discreet, comfortable and incredible protection from bladder leaks. 

In addition to the Always Discreet line earning the Good Housekeeping Seal and Product of the Year Award, Always Discreet liners were granted a Better Homes and Gardens3 Best New Product Award. In just six months since its launch, Always Discreet has earned some of the most trusted consumer product credentials in the category. 

“For women managing bladder leaks, experimenting with different products is not ideal – she needs to know and feel confident that she’s protected,” says Chandrika Kasturi, Always Discreet Product Research Director. “Consumer credentials, like the ones achieved by Always Discreet, help women identify products that will work as an effective solution. Women looking for incredible bladder leak and odor protection can find it with Always Discreet.” 

Always Discreet quickly became a favored consumer product after launching in North America in August 2014. After extensive evaluation by the Good Housekeeping Institute, Always Discreet liners, pads and underwear earned a Good Housekeeping Seal, which offers a limited consumer warranty. In a TNS survey of 40,000 consumers Always Discreet liners, pads and underwear were voted the 2015 Product of the Year in the bladder protection category. Additionally, Always Discreet liners were voted the 2015 Best New Adult Incontinence Product in a study of over 70,000 consumers conducted by BrandSpark International. 

Women no longer need to feel like they’re wearing an adult diaper to get incredible incontinence protection. Curve-hugging, disposable Always Discreet underwear is discreet to wear, soft and comfortable, and has the extra protection of Dual LeakGuard barriers™ to help stop leaks at the leg, where they are most likely to occur. Always Discreet underwear is feminine and offers innovative OdorLock™ technology that neutralizes odors instantly. Plus, its Advanced Core Technology absorbs and locks away fluids, offering incredible dryness. 

Related Quotes

The Procter & Gamble Company 

Always Discreet pads are up to 40 percent thinner than the leading brand and absorb twice as much fluid as women may need, based on average US consumer usage. 

Always Discreet gives women a way to manage bladder leaks comfortably and confidently. Always Discreet liners, pads and underwear are designed for a great fit and offer incredible comfort, protection and discretion by absorbing leaks and odors in seconds. 

With more than 30 years of experience in addressing feminine care needs, Always continues to support women in all phases of their lives with the extraordinary comfort and protection they’ve come to expect. Always is dedicated to creating products that enhance women’s lifestyles and give women the confidence, protection and comfort to do the activities they love without holding back. 

About Always

Always®, the world's leader in feminine protection, offers a wide range of feminine pads, wipes and pantiliners designed to fit different body types, period flows and preferences and offers puberty and period advice for teens through The Always line of products includes Always Infinity™, Always Ultra Thins, Always Maxis, Always Pantiliners and Always Feminine Wipes. Always now offers a full line of incontinence products - new Always Discreet for sensitive bladders. Please visit or for more information. 

About Procter & Gamble

P&G serves nearly five billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, Wella® and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit for the latest news and in-depth information about P&G and its brands. 

1 Based on review by the Good Housekeeping Research Institute. 

2 Based on a survey of 40,000 consumers conducted by TNS. 

3 Always Discreet Liners, voted Best New Adult Incontinence product. Based on the 2015 BrandSpark/Better Homes and Gardens American Shopper Study of over 70,000 voters nationwide. Winners are determined among entered products by consumer appeal and repurchase intent. The highest score determines the winner, not necessarily statistical significance. Categories are not necessarily reflective of the total market. For more information visit: